RANI DABRAI
Build a Better Business, Live a Better Life.
MEET RANI
Yeah, I know. Another coach with a website.
Except I’m not really a coach. I’m the person you call when you’re done pretending everything’s fine and you actually want to fix it. I’m Rani Dabrai — recovering entrepreneur. Also, a facilitator, strategist, and the person in the room who says the thing everyone else is thinking but won’t say out loud.
I help entrepreneurs cut through the noise, get brutally honest about what’s working (and what isn’t), and build businesses that don’t just grow — they feel good to run.
Oh, and also: I’ve been there myself. Two decades, two exits, 1600+ entrepreneurs. Zero tolerance for waffle. Launching, scaling, or quietly losing the plot? Find out more.
So, what do I actually do?
Right. Three
main things.
I’m a Certified EOS Implementer.
I’ve work with leadership teams to help them get aligned with their vision, instill traction and make sure they’re healthy. If you want EOS done properly, that’s me. I’m also on the international training team at EOS, and as of 2025 I’m the first European regional owner. If you want EOS done properly, that’s me,
I run a community for self-implementing EOS entrepreneurs.
House of 90 is where you get access to me, to each other, and everything you need to make EOS stick if you’re going it alone.
I’m the advisor behind some very
familiar names.
Facilitator. Board member. Professional nosy body. I help the people who run things, run better. I work with founders and leadership teams you’d definitely recognise — helping them think clearer and lead better. I don’t name drop. But the rooms are good.
IN GOOD COMPANY
SUCCESS STORIES
ALL THE FEELS
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“ Rani came on board to help us at a time when the business was going through a major restructuring. Her energy and expertise really allowed us to define the strategic objectives for our business and give us the best possible chance of success within this new business model. Her patience, understanding, and experience led coaching has transformed our leadership team and our entire business.”
–
Ronan Gleeson, Irish Tourism
-
Starting a new business can feel overwhelming, particularly when you’re managing other responsibilities. The lack of a clear focus, strategy, and coaching can result in stress and confusion. Rani has been a vital coach and mentor, helping us gain focus and accelerate growth through a solid strategy. Now, I start each day knowing exactly what I need to do to push the business forward. This clear direction is liberating and has significantly contributed to the company’s growth.
–
Lawrence Neal, Optima Strength
-
Rani who took over our coaching when we moved from self-implementing to getting a fully qualified traction coach made a huge difference when compared to other coaches we have had. She has been very flexible with us given our traction journey and allowed us to embrace the system at our own pace. Today we are a very different business structurally to three years ago and she has helped us with some hard issues, and we finally are experiencing more of the benefits being an EOS business. I would highly recommend her.
–
Mark Miskimmin, Miskimmin Wealth
-
We began working with Rani in 2022, and choosing her as our EOS Implementer has been one of the best decisions for our business. From the start, Rani brought clarity, structure, and a sense of purpose to our organisation. Her guidance and expertise in EOS have not only streamlined our processes but have also strengthened our team’s focus and alignment with our goals.
–
Rob and Amy Rankin, Vagabond Tours
-
Rani and I have known each other for over 10 years, and I have always valued her opinions and her views. She has a great way of distilling complex topics and subject matter into easily digestible titbits of information for the masses. So, she was the perfect business partner for developing Economics Without Boundaries. We developed the course content, resource materials and assessment criteria for this fully CPD accredited economics course. Rani was and continues to be a complete joy and true professional to work with.
–
David McWilliams, Economist and Broadcaster
-
Rani has been a constant source of wise and practical advice for the past 2 years whilst we navigated starting up Aronia Ireland Ltd as a nutraceutical / health supplement company in Ireland. Her wealth of experience has allowed her to cut through to the key issues we face very quickly and then to give relevant and extremely helpful advice on a wide range of issues that confronted us. Her enthusiasm and dedication means that she has made herself available at short notice to advise us on key issues as they arise, which given the nature of starting up a business is really helpful.
–
Dr. Steve Collins, Aronia Ireland Ltd.
-
We began our EOS journey just over a year ago, it has completely transformed the way we run our business. Having a structure that is being followed, an increase in productivity on the management team and, we realised what was and wasn’t working in general has saved us so much time, energy and money. We have continued with the E.O.S structure and are learning everyday how to better manage our business, having the right people in the right seats is paramount to the success in any business. We see that and nurture it in our business and have seen a huge increase in the works we secure now. We are forever grateful for what we have learned through Rani & E.O.S.
–
Jenny Brosnan, Director, Positive Electrical
-
Working with Rani this year has been a game-changer for us at Loughran Brewing Stores. From the very beginning of our EOS journey, Rani has been an incredible guide, helping us gain clarity and focus in our business. We’ve learned so much already and have started to see real improvements in how we operate. Rani’s approach is not just about implementing a system; it’s about building a strong partnership. Her insight, support, and commitment to our success have been invaluable. We’re excited to continue this journey with her and see how far we can go!”
–
James, Will, and Ian, Loughran Brewing Stores
-
Rani has been a constant source of wise and practical advice for the past 2 years whilst we navigated starting up Aronia Ireland Ltd as a nutraceutical / health supplement company in Ireland. Her wealth of experience has allowed her to cut through to the key issues we face very quickly and then to give relevant and extremely helpful advice on a wide range of issues that confronted us. Her enthusiasm and dedication means that she has made herself available at short notice to advise us on key issues as they arise, which given the nature of starting up a business is really helpful.
–
Dr. Steve Collins, Aronia Ireland Ltd.
-
“ Rani came on board to help us at a time when the business was going through a major restructuring. Her energy and expertise really allowed us to define the strategic objectives for our business and give us the best possible chance of success within this new business model. Her patience, understanding, and experience led coaching has transformed our leadership team and our entire business.”
–
Ronan Gleeson, Irish Tourism
-
Starting a new business can feel overwhelming, particularly when you’re managing other responsibilities. The lack of a clear focus, strategy, and coaching can result in stress and confusion. Rani has been a vital coach and mentor, helping us gain focus and accelerate growth through a solid strategy. Now, I start each day knowing exactly what I need to do to push the business forward. This clear direction is liberating and has significantly contributed to the company’s growth.
–
Lawrence Neal, Optima Strength
-
Rani who took over our coaching when we moved from self-implementing to getting a fully qualified traction coach made a huge difference when compared to other coaches we have had. She has been very flexible with us given our traction journey and allowed us to embrace the system at our own pace. Today we are a very different business structurally to three years ago and she has helped us with some hard issues, and we finally are experiencing more of the benefits being an EOS business. I would highly recommend her.
–
Mark Miskimmin, Miskimmin Wealth
-
We began working with Rani in 2022, and choosing her as our EOS Implementer has been one of the best decisions for our business. From the start, Rani brought clarity, structure, and a sense of purpose to our organisation. Her guidance and expertise in EOS have not only streamlined our processes but have also strengthened our team’s focus and alignment with our goals.
–
Rob and Amy Rankin, Vagabond Tours
-
Rani and I have known each other for over 10 years, and I have always valued her opinions and her views. She has a great way of distilling complex topics and subject matter into easily digestible titbits of information for the masses. So, she was the perfect business partner for developing Economics Without Boundaries. We developed the course content, resource materials and assessment criteria for this fully CPD accredited economics course. Rani was and continues to be a complete joy and true professional to work with.
–
David McWilliams, Economist and Broadcaster
-
“Collaborating with Rani on EOS has helped our leadership team focus more “on the business” by asking the right questions. Transitioning to a more accountable approach has improved our decision-making speed, and Rani played a key role in this shift. She’s made us more open, vulnerable, and accountable and also brought clarity in vision, increased focus on priorities, improved communication, and enhanced our problem-solving efficiency.
–
Nicolas Badero – Chief of Staff, Global Gate Capital
-
We began our EOS journey just over a year ago, it has completely transformed the way we run our business. Having a structure that is being followed, an increase in productivity on the management team and, we realised what was and wasn’t working in general has saved us so much time, energy and money. We have continued with the E.O.S structure and are learning everyday how to better manage our business, having the right people in the right seats is paramount to the success in any business. We see that and nurture it in our business and have seen a huge increase in the works we secure now. We are forever grateful for what we have learned through Rani & E.O.S.
–
Jenny Brosnan, Director, Positive Electrical
-
Working with Rani this year has been a game-changer for us at Loughran Brewing Stores. From the very beginning of our EOS journey, Rani has been an incredible guide, helping us gain clarity and focus in our business. We’ve learned so much already and have started to see real improvements in how we operate. Rani’s approach is not just about implementing a system; it’s about building a strong partnership. Her insight, support, and commitment to our success have been invaluable. We’re excited to continue this journey with her and see how far we can go!”
–
James, Will, and Ian, Loughran Brewing Stores
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